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Adapting to demand or recreating stereotypes?

Adapting to demand or recreating stereotypes?

Does Disney’s ‘rebranded’ Merida conform to the typical ‘princess’ imagery because that’s what the market wants, or has Disney got a bit worried about stepping too far away from the conservative strereotypes we’re used to from them?

The popularity of the character pre-‘makeover’ (and the protest at her image change) answers the question!

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